If the content is King, then the delivery is the Emperor!
What do I mean by this?
Well, you could have the most amazing content to present to your peers, audience, or someone in business, and your delivery is awful, the recipient won’t “buy” or take on board your message. They may appreciate what you are trying to convey to them, but the delivery of the message is what inspires them to take action on what you are trying to get across to them.
I have seen countless examples of great content, plans or ideas, but the delivery of that information has been so poor that the message has been lost or diluted.
So the delivery is AS important as the content itself and more often than not, the delivery is not given the importance that it deserves.
If you manage to make BOTH the content and delivery first class, then you are bound to succeed in whatever endeavour you are trying to achieve. As the recipients of your content will be enthused to take some sort of action based on your message.
So spend time on your delivery. Ensure it is of high quality. So your King of Content and Emperor of Delivery are standing shoulder to shoulder in harmony.